Writing THE ROOT CAUSE #1

            People ask me WHY I wrote THE ROOT CAUSE: Rethink Your Approach To Solving Stubborn Enterprise-Wide Problems? So, let me tell you.

            Back at university in good old Amsterdam, I once noticed a connection between what the professor in Finance said with what the professor in Marketing had said previously.

            Looking to verify my hunch, I asked the latter and he answered: “Uh, well Hans, ha ha, you see, my area of expertise is Marketing. Why don’t you ask your other professor?”

            So, next time I saw the professor in Finance I asked him the same question. What do you think he said? Right: “Uh, well Hans, ha ha, you see, my area of expertise is Finance. Why don’t you ask your other professor?”

THAT was my first experience with Silos of Specialized Knowledge.

Question:      
How are business students supposed to gain understanding about business; how it works―how separate areas of expertise work together in pursuit of the same purpose?

Answer:
They DON’T !!! I guess we’re supposed to learn about interactions or interfaces between silos through OSMOSIS. But, that requires being with someone from whom it can rub off to you. Who is he or she? Where is he or she?

            Consequently, I started looking for the glue that ties different areas of expertise together into a business; a network of nodes and their connections.

            And so, I wrote a book about my experiences, and McGraw Hill published it. Take a peek inside The Root Cause: https://lnkd.in/gPjsn4wE